Owner Sacha Miller. Not an accurate portrayal of subject onsite at events :) 

Owner Sacha Miller. Not an accurate portrayal of subject onsite at events :) 


Work Late is a boutique agency specializing in music festival and event publicity and marketing. Founded by Sacha Miller, Work Late has handled publicity for a number of Canada's largest festivals and events including Festival d'été, WayHome Music & Arts, Canadian Music Week, NXNE and more. We are committed to ensuring that you are effectively engaging with your target audience. Through innovative event activations, digital marketing, creative content development, integrated sponsorships, onsite media management and publicity we will work late to ensure you are properly promoting your brand and event. 



Marketing and publicity go hand in hand. By combining noteworthy event activations and creating compelling content, press coverage and traction are inevitable, organic and long lasting.


From drafting press materials and issuing press releases to our extensive media contacts, our goal is to generate media coverage representative of your overarching goals. From targeted pitches and story creations, coordinating interviews with artists, media management and accreditation our campaigns will garner both advanced, onsite and wrap up coverage. As well, we are experts in crisis management, including de-escalating emergencies, carefully handling program changes or cancellations, and any other issues that may arise in advance or while onsite.

Marketing & Event Activations:

The most effective way to garner loyal consumers is through an interactive experience that provides people the opportunity to engage with the brand. We know how to create a memorable and entertaining event that will resonate with your audience and connect artist partnerships inline with your brand.

Creative Content:

Starting with overall strategy and goals, we can design the creative along with a unique strategy and campaign that utilizes your channels, develops new audiences and manage all social media aspects.

Integrated Sponsorship:

In addition to your brand’s physical presence onsite at festivals and events, we will invite tastemakers and influencers to engage and share their experience to maximize overall impressions and reach.


Don't know where to start? Let us advise you on next steps and strategy!